Our materials
Parkway Metrics Ltd. owns the website, templates, methods, software, dashboard structure, visual systems and general know-how used to provide the services. We retain those rights after a project ends.
Website and services
Terms and Conditions
Clear terms for a transparent working relationship. These terms explain how you may use the Parkway Metrics Ltd. website and how we work together on esports analytics services.
01 / Introduction
Introduction to our terms
These terms govern your use of this website and any esports analytics services supplied by Parkway Metrics Ltd.. By using the website, you confirm that you accept these terms. If you engage us for a project, the signed proposal, statement of work or order confirmation also forms part of the agreement.
We write our UK data consultancy terms in plain language. A project document takes priority where it sets out a specific deliverable, fee, timescale or acceptance method.
Questions should be sent to [email protected]. We are based at Felling Bypass, Gateshead, NE10 0NE, United Kingdom.
A practical starting point
The agreed scope comes first. Ask us to clarify anything before work begins.
What these terms cover
02 / Ownership
Intellectual property rights
Ownership should be clear before analysis starts.
Your raw data
You keep ownership of data, recordings, match records, audience information and other materials you provide. You confirm that you have permission to share them with us.
Use of reports and dashboards
Once agreed fees are paid, you receive a non-exclusive licence to use the project reports, findings and dashboards for your internal business purposes during the engagement. You may share them with professional advisers and relevant staff. You must not resell, publish, copy, reverse engineer or distribute our underlying tools without written permission.
03 / Information handling
Data responsibilities and privacy
Good analysis depends on lawful, accurate input. Each party has a clear role.
- Client permissions You must have the right to collect and share the data supplied to us, including player, staff, audience and commercial information.
- Lawful processing Parkway Metrics Ltd. processes personal data in line with applicable data protection law, including the UK GDPR and the Data Protection Act 2018 where they apply.
- Security and confidentiality We use reasonable technical and organisational safeguards and keep confidential information private unless disclosure is required by law or agreed for the service.
- Retention and deletion We keep project information only for as long as needed for the agreed work, legal duties or legitimate business records. We will follow the project instructions for returning or deleting data where applicable.
Privacy sits alongside these terms
Our privacy information explains how personal data is collected and used through the website. A separate data processing arrangement may be needed when we process personal data on your instructions.
Tell us promptly about a suspected data incident. Early notice helps both sides respond properly.
04 / Service boundaries
Service limitations and liability
Analytics inform decisions. They do not guarantee a match result, commercial return, selection outcome or future performance.
Reasonable care
We provide the services with reasonable skill and care, using the information and access available at the time.
Client decisions
You remain responsible for decisions made from a report, model, dashboard or recommendation. Check important outputs before acting on them.
Liability cap
Subject to mandatory legal rights, our total liability for a claim is limited to the fees paid for the affected services in the 12 months before the event.
Events outside control
Neither party is liable for delay caused by events it could not reasonably control, such as a major outage, industrial action or government restriction.
Rights the law protects
Nothing in these terms excludes liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or any liability that cannot legally be excluded or limited.
05 / Legal framework
Governing law and jurisdiction
These terms and any dispute connected with them are governed by the law of England and Wales.
The courts of England and Wales have exclusive jurisdiction, unless a different arrangement is stated in the relevant project document.
Before formal proceedings
- Raise the issue in writing with enough detail for the other party to understand it.
- The parties will try to resolve it through good-faith discussion between suitable representatives.
- If discussion does not resolve the matter, either party may seek advice or begin proceedings.
- If a provision is found invalid or unenforceable, the remaining provisions continue. The parties will replace it with a lawful provision that comes closest to its purpose.
Need clarification?
Review the terms with us.
Send your legal or project question to Parkway Metrics Ltd.. We will point you to the relevant clause or explain what the service agreement needs to cover.