Esports audience analytics
Turn audience data into commercial value.
Parkway Metrics Ltd. shows who watches, where fans engage, and what each sponsorship placement is worth. Make sharper pitches, report clearly, and build partnerships that last.
See the signal.
Request a commercial analytics consultationData points collected monthly
Platforms monitored across campaigns
Average sponsorship uplift reported
Viewership analytics
One dashboard for every audience touchpoint.
Bring Twitch, YouTube, Facebook Gaming and custom streaming data into one clear view. Compare tournaments, seasons and regions without rebuilding a report each time.
Reports built for decisions
Filter by platform, date range, event or territory. Then export a sponsor-ready view with the numbers your partners need.
- Average watch time by channel
- Peak audience by match or broadcast
- Chat and social engagement trends
Fan engagement data
Understand your fans beyond the numbers.
Audience size is only the starting point. Segment by age, location, device and viewing habits to see which groups return, share and respond to sponsor content.
Find the high-value fans.
Sponsorship analytics esports
Prove sponsorship ROI with hard data.
Measure logo visibility, on-stream mentions and social response around every activation. Each report connects exposure to media value, sentiment and partnership ROI.
Evidence closes deals.
Northstar Series
Esports commercial intelligence
Benchmark the numbers that shape your next deal.
See audience growth, engagement rate and sponsorship value beside industry averages and competitor performance. Quarterly reports show where your offer is strong and where a partner will ask for more.
Know your position.
| Measure | Your result | Industry | Position |
|---|---|---|---|
| Audience growth | 24% | 16% | Above |
| Engagement rate | 8.4% | 6.9% | Above |
| Media value | £74 | £61 | Above |
"The audience report gave our sales team a clear story. We used the regional and engagement data to secure a larger renewal with a brand that needed proof."
Chariz Abbassi
Sponsorship Director, North East League Group
Commercial clarity starts here
Start measuring what matters commercially.
Parkway Metrics Ltd. turns audience noise into a practical view of value, reach and partnership ROI. Bring your next sponsor conversation a stronger set of facts.