Transparency
We explain each metric, its limits and the decision it can support. No black-box conclusions.
About Parkway Metrics Ltd.
Evidence beats guesswork.
Parkway Metrics Ltd. combines esports knowledge with disciplined data work, helping teams, organisers and brands make clearer decisions with match, player, audience and commercial information.
Built for decisions
Clear evidence, useful context.
Home baseGateshead
Client focusEsports
Working styleOpen
Our story
Born from a passion for competitive esports
Parkway Metrics Ltd. began in Gateshead after experienced esports analysts saw teams making important calls with scattered spreadsheets and hard-to-read reports. The first projects focused on turning match footage and player actions into evidence a coach could use before the next series.
The consultancy has grown into a full-service esports data partner for organisations across the UK and international markets. The aim remains direct: make good intelligence available at every level of competition.
Our position is simple.
Every report should help someone choose a better next action.
Every report should help someone choose a better next action.
What guides us
Transparency, collaboration, practicality
Good analysis earns trust when people can follow the reasoning and apply the result.
Collaboration
Analysts work alongside coaches, commercial leads and organisers, with regular conversations around the data.
Practicality
Each dashboard and report answers a defined question, so the output has a clear owner and next step.
Continuous improvement
We review feedback, update measures and keep the analysis aligned with how esports is changing.
Our method
How we turn data into decisions
There is a clear chain from raw information to a recommendation someone can act on.
Collect the right signals
We bring together match events, player actions, audience platforms and commercial sources that fit the question.
Clean and normalise
Names, timestamps and measures are checked so comparisons stay accurate across matches, competitions and reporting periods.
Add analyst context
Our team reviews patterns against tactics, schedules, rosters and business priorities before drawing a conclusion.
Keep ownership clear
Recurring reports and dashboards show what changed, who should review it and which action follows.
The people behind the numbers
Meet the analyst team
Our Gateshead-based specialists stay close to the people using the work. Direct communication matters.
CA
Chariz Abbassi
Lead analyst
Brings more than a decade in esports, with former coaching and data consultancy experience.
SC
Sadz Catris
Data engineer
Builds dependable pipelines and dashboards that make recurring analysis easier to maintain.
GP
Guan Passero
Client consultant
Works with clients to define useful KPIs, reporting rhythms and decisions that need support.
FB
Ferdo Bintu
Performance analyst
Connects player and team patterns to match context, giving coaches a sharper review process.
A clear next step
Work with a UK-based team that understands esports
Get local support, direct analyst access and reporting built around the decisions your organisation has to make.