18%
Higher map win rate
Opponent scouting gave a tier-two UK team a clearer pre-match plan across its priority maps.
"The reports changed what we practised each week."
Esports performance analytics UK
Smarter competitive decisions start with clear esports data.
Turn raw match, player and audience data into practical decisions with Parkway Metrics Ltd.. We build dashboards and analyst workflows for teams, organisers and brands across the UK and internationally.
Decision brief
See the signal before the next match.
Opponent tendencies, roster trends and audience movement in one working view. Less spreadsheet chasing.
24/7
Automated data collection100+
Tracked performance metricsUK-based
Analysts in GatesheadBuilt on useful evidence
Trusted by competitive organisations across esports.
Your data stays handled with care. UK GDPR-aligned processes, secure transfer and direct access to senior analysts keep the work grounded.
NORTHSTAR ESPORTS
RIFT LEAGUE
VECTOR MEDIA
LANEWORKS
50+
Dashboards delivered
200+
Players tracked
30+
Titles supported
UK
GDPR-aligned handling
One analytical partner
Analytics built for every competitive role.
Choose the view that matches the decision in front of you.
Designed around your decisions
Built for teams, organisers and brands.
Professional and semi-professional teams
Prepare with opponent tendencies, player workload views and map-specific performance trends.
A coach sees the next useful adjustment, not another pile of raw data.
Tournament operators and leagues
Compare event demand, audience behaviour and competitive balance across stages and seasons.
Plan with evidence before the schedule is published.
Brands and sponsors
Report campaign exposure, audience segments and partnership outcomes in language your stakeholders understand.
Commercial reporting gets a clear baseline.
Academies and grassroots programmes
Track player development, attendance and retention across a growing pathway.
Start with the metrics you can maintain.
Make the case in numbers
Estimate your analytics ROI.
Set two simple inputs. Get a planning estimate for your next conversation.
Planning estimate
6 hours
potential time saved each week
8–12%
potential reporting uplift range
Request a tailored walkthroughMeasured outcomes
Results from UK and international organisations.
25%
Improved sponsor retention
Audience segmentation helped a tournament organiser connect partner reporting to real viewer behaviour.
"Our renewal conversation finally had a clear evidence base."
120+
Student athletes tracked
An academy programme used development analytics to support recruitment and monitor participation.
"The staff can see progress without asking players to repeat the same updates."
A practical method
From raw data to decisive action in four steps.
UK-based support stays close to the work at every stage.
01
Collect
We connect match, player, audience and commercial sources.
02
Clean
Automated transformation removes repeated spreadsheet work.
03
Show
Tailored dashboards answer the questions your staff actually ask.
04
Adjust
Weekly analyst reviews turn new evidence into better decisions.
People behind the numbers
Senior analysts based in Gateshead, working globally.
Direct access matters. You speak with people who understand competitive research, coaching workflows and data engineering.
Meco Viana
Lead analyst
Ten years in esports data and competitive research, focused on making reports useful to coaches.
Nuz Geritas
Performance analyst
Former coaching support specialist who turns player and map data into focused training questions.
Qiuyu Jesslyn
Data engineer
Builds dependable collection and reporting workflows for teams, leagues and commercial partners.
Client perspective
What our clients say.
Useful answers
Common questions about esports analytics.
Yes. Packages scale from a focused player dashboard to a wider performance operation. Tell us what you track now.
We support League of Legends, CS2, VALORANT, Dota 2, Rocket League and other titles where reliable data sources are available.
Most projects take two to four weeks, depending on the number and condition of your data sources. Discuss your timeline.
Yes. We work with common platforms and APIs, then document the workflow so your team knows what happens next.
Our handling is UK GDPR aligned, with encryption in transit and at rest. We define access clearly before work begins.
Practical resource
The esports data checklist.
Get the 20 metrics worth reviewing across player performance, opponent scouting and audience engagement.
Access the checklist and use it to spot gaps before your next reporting cycle.
Your next decision can be clearer
Ready to turn data into better decisions?
Get dashboards matched to your operation, analyst support from Gateshead and a clear view of the return your data work can create.